How Blogging And Deep Linking Correlate With Each Other

By Tom Lindstrom

There is no hidden secret that in order to have success with an online business, you have to be generating continuous traffic to your web site. There are a number of ways you can go about doing this, most focusing on the page rank of your home page and reeling people in to your home page. But one method that people often overlook is the importance of deep linking.

Deep linking is a link to a page other than your home page. It can be so easy to focus all of your attention on your home page, but you want to disperse your traffic throughout your entire web site if at all possible. After all, many times it is the pages within your home page that will generate the majority of your revenue.

With deep linking, you want to build credibility and importance to the internal links of your web site. It is great getting people to your home page, but this does not put them where they can make a purchase always. If you have a number of critical internal links you want to make money from, why not send them to that right away?

So if you are looking to start deep linking, how you can go about getting people to your internal links? Really, you can use just about any other method that you would use for your home page, except change the link. One method that is highly efficient is blogging.

Blogging allows you to talk with people about your entire web site and find out specifically what they are looking for. Then, instead of sending them to your home page to search through all of your pages you can send them to the specific page they are looking for.

Too often entrepreneurs will sell a product to a prospect only to send them to a page to show them everything else they can have. Show your prospects some respect by saving their time and giving them exactly what they are looking for. You will only benefit from it and maybe even have them return because of your courtesy.

There are typically three reasons you would want to focus on deep linking for your web site. The first is if your home page has a high page rank but all of your other pages have little to no page rank whatsoever. Another reason would be if a number of your web pages are not getting picked up by the search engines. Lastly, you should worry about deep linking if you have optimized your internal pages for competitive search terms. While it puts a challenge on you, you can still succeed.

Blogging and deep linking are directly correlated in that blogging can be a great way to inform people about your internal pages and generate traffic to these revenue making web pages. Get out there and let the world know about your entire web site, not just the home page.